Salesforce.com acquired Radian6 for $326 million last year.
Salesforce.com PR confirmed reports circulating on Twitter and the web of the layoffs, telling Business Insider in an emailed statement:
"With the integration of Radian6 and Buddy Media, the Salesforce Marketing Cloud is rebalancing its resources to support its growth, including moving from a hub to a distributed model for certain customer-facing roles, consolidating marketing and dramatically increasing investments in R&D. Fewer than 100 people were impacted globally."
Salesforce Marketing Cloud is the name for the new business unit created from Salesforce's recent online-marketing acquisitions.?
The news was broken by an article from Knowlton Thomas of TechVibes. Thomas?reports that Salesforce targeted Radian6's marketing and social-community departments and that even vice presidents have gotten the pink slip.
Updated: A source close to the company told us that a good number of the employees that were impacted are in Canada.
Are you an employee or Salesforce.com insider with insight to share? We want to hear it. We are discreet. jbort@businessinsider.com or on Twitter @Julie188.
Source: http://www.businessinsider.com/salesforcecom-just-laid-off-a-bunch-of-radian6-employees-2012-10
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