Do you have the skills to apply for an online marketing job? - Internet ...

Online Marketing Jobs Will Require the Employees to Have SEO Skills With Sales Knowledge.
Online marketing jobs are tied in with every other aspect of online
business. IN other words, it isn?t good enough simply to be able to write
effective sales copy. You need an understanding of how SEO (search engine
optimisation) actually works: so your copy can be directed at the overall
optimisation programme for the page for which you are writing.
Online sales copy that is not properly optimised doesn?t get its pages to
the best spots on the Google SERPs (Search Engine Results Pages). That
means, no matter how good the actual copy is, how well it is written,
no-one?s going to see it.

Needed Skill Sets

So in reality, the successful incumbents of on-line marketing jobs need not
one but two technical skill sets. The first is the ability to write sales
copy with the proper flow and the proper suggestiveness. The second, to be
capable of injecting a search engine optimisation structure into the copy
being written.

Writing Sales Copy

Good sales copy is informative, enticing and directly related to the call
to action, the instruction to the reader to click somewhere, or to contact
someone. The whole thrust of the sales copy you produce is this final
instruction,if your reader clicks through, your copy has succeeded.

New incumbents in online marketing jobs are often given the impression that
their sales copy should encourage every reader to follow the call to
action. This is not true. A good sale person expects to convert one per
cent of all sales possibilities into actual sales that is, for every
hundred people who read your sales copy, only one is expected to go the
distance ? clicking through on the call to action and spending some money.

Unlike good sales copy, good SEO copy has to have a one hundred per cent
hit rate on its own intended audience,the search engine spiders. If your
copy is poorly written from an SEO perspective, it won?t get found (as
noted) and so no-one will see it: which means of course that no per cent of
anyone will get through to that call to action.

The good marketing jobs incumbent, then, is able to write intelligent copy
that appeals to one per cent of all human readers, while injecting the SEO
required to make it tasty to one hundred per cent of web bots.

SEO is done (in this context, anyway) using keywords ? words and phrases,
which it is anticipated a person using a search engine might deploy when
looking for the kind of product or service you are selling. In order to
make sales copy palatable to the web bots, these key words and phrases must
be sprinkled throughout the text ? in a way that is completely logical and
grammatically correct; and in ways that make it obvious to the search
engine that you are providing genuine information on the thing in question.

The trick, of course, is to blend this with genuinely interesting and
helpful copy. The best marketing jobs incumbents write all their copy on
the back of a thorough grounding in the habits and peculiarities of search
engines.

Author bio
Ms. Steve is associated with some career blogs and communities as their
freelance writer and adviser. With help of this article she want to inform
her readers about marketing jobs in detail.

Source: http://www.internet-business-revolution.com/do-you-have-the-skills-to-apply-for-an-online-marketing-job/

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