Apple Ups Its Fashion Cred, Names Burberry CEO Angela Ahrendts As SVP Of Retail And Online Stores

If you had any second thoughts about how Apple sees itself as a high-end fashion brand in the consumer electronics world, doubt no more: today the company announced that it is appointing Angela Ahrendts, currently the CEO of Burberry, as its SVP of retail and online stores. This is a new position at the company that will report directly to Tim Cook, and it takes effect in the Spring of 2014. At the UK-based fashion house, she is getting succeeded by designer Christopher Bailey.
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