Friday, August 24, 2012

News: Google-Apple "Patent" War Heats Up (Again)

Search giant seeks to have Apple's entire US lineup hit with a banstick

Ever since Apple recognized that Google's Android mobile OS was a threat to the dominance of the iPhone, it has sought to use the courts to stymie competition. With bans in various countries of the Galaxy Tab and Samsung Galaxy as well as many HTC and Apple devices this litigiousness has reached fairly epic proportions for the consumer. We're now seeing what is probably Google's largest ever legal salvo fired at Apple in response.

This salvo is a direct result of Google's having acquired Motorola's cellphone division in May of this year. This was a move designed largely to bolster its arsenal of patents with which to fight Apple and protect partners that use its Android mobile OS such as HTC, Samsung and LG. Fresh from announcing the culling of a fifth of Motorola's employees and a third of its locations, Google submitted a 50 page document? to the International Trade Commission (ITC) which seeks bans on Apple importing to the US, its entire current lines of computers, notebooks, iPads and iPhones:

"[Google] seeks a permanent exclusion specifically related to [Apple] excluding from entry into the United States certain wireless communications devices, portable music and data processing devices, computers, and components thereof" -?Submission Excerpt

While this document is entirely serious in tone, it is essentially a case of Google following a strategy of?'the best defense is offense" in legal terms. It's unlikely that the submission will result in Apple stores with completely empty shelves, rather Atomic would expect to see any successes in court used as leverage to bring Apple to the negotiating table internationally.

Many such submissions have been thrown out in the UK (with Apple being forced to print a 'Samsung didn't copy the iPad' apology in several British newspapers). However Apple won a significant victory a few days ago in Europe with the 7.7" Galaxy Tab being banned in the EU via German courts and similar attempts are ongoing in Australia. At present Apple also hold something of an advantage in America with several rulings in their favour and a $US2.7bn damages case against Samsung in deliberation; this is something Google clearly hopes to change.

Atomic will keep you informed of developments as both companies hand-slap each other all over the international courts; we simply don't expect sanity from either party anytime soon.

Source: http://www.atomicmpc.com.au/News/312910,google-apple-patent-war-heats-up-again.aspx?utm_source=feed&utm_medium=rss&utm_campaign=Atomic+MPC+All+Articles+feed

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